Preparing for a Sale

STEP 5: Prepare Your House for Viewing

• Declutter
• While we love the memories that your home represents, we suggest hiding anything that might be considered “clutter”
• Clean
• Deep clean forgotten places (base boards, light switches, etc.) OR hire a cleaning crew – a few hundred dollars on cleaners can help get you thousands in the sale!
• Neutral / Properly-sized decor and furnishings
• We want potential buyers to be able to imagine themselves in this space.
• Improve Curb Appeal
• Maintain landscaping
• Keep sidewalks clear of snow and/or debris
• Hide eyesores like trash cans or compost bins
• Clean up the front entrance way (consider adding a pop of color to the front door)
• Hire a professional stager or ask your real estate agent for suggestions

STEP 6: Market Your Home

• Discuss your agent’s marketing plan with them to create the best strategy for your unique home
• Have your agent schedule highquality real estate photography and/or videography for your home. (Buyers look online before anything else and first impressions are often digital these days, resulting in more traffic and qualified buyers)
• Schedule a time with your agent to do the pre-listing marketing they need – video walkthroughs, social media blasts, etc.

STEP 7: Showing Your Home

• Decide whether you want to have a lock box or schedule appointments
• Have a plan to tidy, clean and leave the house for showings
• Store important financial documents and valuables in a safe place away from the public eye